Director ShakunBatra announces his production house with an impressive AI video

The video of ShakunBatra’s ‘Jouska Films’ AI division has highly impressed fans as well as celebs.

Filmmaker ShakunBatra recently shared an AI video announcing the AI division of his ‘Jouska Films.’ This has taken over the internet, with netizens feeling highly impressed with the video and celebrities too commenting on the same. The director, best known for ‘Kapoor & Sons’ and ‘Gehraiyaan’, has recently launched the AI division of his storytelling studio, Jouska Films.

ShakunBatra’s new AI video film impresses fans.

On Friday, Shakun shared a quirky AI-generated video on the official Instagram page of Jouska AI explaining the correct pronunciation of his studio’s name. The visually imaginative clip featured people floating mid-air as they broke down the pronunciation step by step, culminating in pilots announcing it over an aircraft intercom. Sharing the video, he captioned it, “The official Jouska pronunciation guide. Please say it right. Made in AI.”

The internet feels impressed with the AI video.

Ranveer Singh took to the comments section and wrote, “Hahahahaha superb.” AnanyaPanday wrote, “Insanee.” AparshaktiKhurana commented, “Woah!!!! Love itttt.” On the other hand, fans were also impressed by the AI video and took to the comment section to praise it. One fan reacted, “AI being used exactly how it was intended to be… to make a cool concept, epic!!!” Another expressed, “Bro uses AI the best.” A third user wrote, “Wow, probably the best AI use I’ve seen (heard).”

In 2025, ShakunBatra collaborated with Google India on a 5-part video series featuring short cinematic vignettes across genres such as action, comedy, and sci-fi, all created using AI. The first video, The Gateway Car, marked his first car chase sequence. Speaking to Moneycontrol, he said, “I’ve never done action before, and the way I envisioned the sequence was not feasible in a traditional production, at least not quickly or within the resources we had. AI allowed us to visualise, block and build it without months of preparation or permits.”