Trending video of the day: A man from Prayagraj offers “digital photo snan” at Maha Kumbh 2025

The video has since gone viral. In it, Deepak Goyal can be seen dipping passport-size photos of some people in the river.

Recently, a video of a man offering a digital photo snan at the Maha Kumbh 2025 has gone viral on the internet and has been widely shared across social media platforms. The man, Deepak Goyal, in the clip, can be seen dipping passport-size pictures of some people in the river.

Deepak Goyal dips people’s passport-size photos for a digital photo snan.

At the Maha Kumbh 2025, Deepak Goyal from Prayagraj, Uttar Pradesh, came up with a unique business idea. He has been offering people digital photo snan to devotees who are unable to physically visit the ongoing Maha Kumbh Mela in the city. In the now viral clip, he was seen dipping the passport-size photos of some people in the river. He said in the video, “Main digital photo snan karaata hoon yahan Sangam Maha Kumbh mein.”

The man opens a unique business at Maha Kumbh 2025.

Deepak Goyal named his business Prayag Enterprises. He said devotees can send their pictures via WhatsApp, promising to complete the ritual within 24 hours of receiving the photo and money. He charges ₹ 1,100 for offering this service to devotees.

Watch the viral video here:

https://x.com/DrJain21/status/1892898763389489525?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1892898763389489525%7Ctwgr%5Eee46ea684bd8b46bf0ffcd8eb035de023a179fae%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.dnaindia.com%2Fviral%2Freport-prayagraj-man-deepak-goyal-offers-digital-photo-snan-at-mahakumbh-2025-for-rs-video-goes-viral-watch-here-3134543

Netizens react to the viral video.

One social media user wrote, “China have DeepSeek, so what we have DeepSnaan.” Another wrote, “Billion Dollar Company in 7 days.” A third user commented, “Silicon Valley makes AI. China makes gadgets. But only Bharat can innovate snan-tech!”