Alia Bhatt, Amitabh Bachchan, and others star in a new Flipkart ad

The Flipkart ad wins the hearts of netizens, who feel it evokes nostalgia with Om Shanti Om vibes.

Recently, Alia Bhatt shared a new advertisement for Flipkart, a star-studded one featuring her, Amitabh Bachchan, Mahesh Bhatt, Sreeleela, Farah Khan, and her cook, Dilip.Netizens are already loving it, with many feeling it evokes nostalgia and gives Om Shanti Om vibes.

Star-studded new Flipkart ad catches attention on the internet.

Bollywood stars Amitabh Bachchan, Alia Bhatt, Mahesh Bhatt, Farah Khan and Sreeleela come together for a Flipkart ad. The new campaign has given fans Om Shanti Om vibes, and for all the right reasons. The platform shared the video of its Big Billion Days (BBD) 2025 campaign and onboarded 11 celebrities for the ad, making it one of the most star-studded advertisements in recent memory.

More on the new campaign kicked off by Flipkart.

The ad begins with child actor and influencerArista Mehta sitting in her office, unveiling products she purchased during the Big Billion Days sale. She then attends a glittering event with her friends, where she enjoys VVIP access. Hiding from the paparazzi, she enters a lift where Alia Bhatt, dressed in a black outfit, is already present. Alia notices Arista’s phone cover matches her own. Moments later, Amitabh Bachchan enters the lift, also carrying the same phone cover. Spotting the coincidence, Arista quips, “AB, AB – 2AB,” leaving both Alia and Big B in splits. The trio heads into a lavish party venue, where “actor kabaap” (father of an actor), filmmaker Mahesh Bhatt, welcomes them warmly. Inside the venue, JannatZubair and SakshiShivdasaniare seen speculating whether Arista is a star kid. The ad also features comedian Bassi serving food, YashrajMukhateDJing, and actress Sreeleela dancing to his beats. Arista joins in with a few dance steps, prompting everyone, including Amitabh and Alia, to follow along. At this point, Farah Khan quips, “Is this a party or a dance competition?” To which Dilip replies, “Whatever it is, you can come to Mumbai.” The ad ends with Alia taking Arista away in her luxury car.

Fans are thrilled with the new ad.

One fan wrote, “Pure madness. Too good, guys.” Another reacted, “Such a good concept.” A third user wrote, “This ad stole my heart. AB plus AB (fire emoji).” A fourth user asked Iss ad ka budget kyahoga? (What must the budget of this ad be?)” while one called it, “Flipkart ad (cross sign) Om Shanti Om part 2.”