Alia Bhatt, on her 33rd birthday, launches ‘Eternal Kids’

On her 33rd birthday on March 15, Alia Bhatt announced Eternal Kids, a project aimed at telling the childhood stories she and her sister Shaheen grew up on.

Alia Bhatt celebrates her 33rd birthday today, on March 15. On this special day, the actress announced a new venture, ‘Eternal Kids’ under Eternal Sunshine Productions, focused on children’s storytelling.

On her birthday, Alia Bhatt expands the creative universe of her production company.

On her birthday, the actor announced Eternal Kids, which is a new segment focused on creating imaginative, heartwarming content for children. In a social media update, Alia revealed that the new venture already has multiple projects in the pipeline. She wrote, “Our production company, Eternal Sunshine, just had a baby; say hello to Eternal Kids. We have three exciting projects lined up already.”

More on Eternal Kids under Eternal Sunshine Productions.

The first project is a story titled “There’s C and G and M,” inspired by characters and tales created by her grandfather. The actor shared that the stories were a cherished part of her childhood and that she and her sister grew up listening to them. “Shaheen and I grew up on these stories, and now we are thrilled to bring them to you. Miss you, Grandpaa,” Alia wrote. Another project announced under the banner is “OOLANGOO.” Alia revealed that the story revolves around a mysterious creature so unique that her mother had to invent a new word for it while telling the tale. She added that her mother also wrote the story. The third project will expand the world of Adventures of Ed-a-Mamma, a children’s book inspired by Alia’s sustainable kidswear brand, Ed-a-Mamma. The production house now plans to turn it into a series, along with more books in the future. Announcing the new venture, Alia described the idea behind it in a heartfelt caption: “Introducing Eternal Kids. Where the childhood we remember meets the child still living quietly inside us.”

Apart from this, Alia and her sister, Shaheen Bhatt, are also working on another project: a Prime Video Original film titled Don’t Be Shy. The film is written and directed by SreetiMukerji.