Campaigns that stood out from India’s entries to the Cannes Lions 2024

There are a few entries that have stood out, captivating audiences all over.

India has been making heads turn and creating more headlines for all the right reasons, even on a global stage at the Cannes Lions 2024. At Cannes Lions, the best creative thoughts, ideas, and execution are always appreciated and awarded. And so, every advertising agency ensures that it puts in its best to make its name count by winning the “Lion” award.

Below, you will find some of India’s best works that stand out to win a metal award at the much-talked-about “Oscars of Advertising.”

Ariel

It comes with the tagline “How Strong is your Home team?” #ShareTheLoad. It emphasizes not making a wife or partner choose home over work because the partners can share the load.

Motorola

Motorola’s “Deep Connect” campaign, executed by Dentsu, is about thousands of mine workers in India who work deep underground in darkness for over 10 hours every day. Amidst this, they are completely isolated and disconnected from their loved ones as mobile phones are prohibited in the mines. The company uses the miners’ existing communication infrastructure, walkie-talkies, and converts radio signals into voice calls.

HDFC Bank

HDFC Bank – Lulumelon EOSS published the headline “What The Fraud with Nora Fatehi.” FCB Kinnect for HDFC Bank created a fake brand with fake social media pages, a fake website, and a fake ad, which has the bank’s Vigil Aunty deep fake herself as Nora Fatehi promoting the fake Lulumelon brand’s end-of-season sale. The ones who clicked on the fake ad were redirected to a real website, where they were made aware of how easy it was to fall victim to such fraud.

Other brands that shone brighter with their ads included Ikea, Turf Gatorade – Turf Finder, Catch Foods – Long Distance Love, Britannia NutriChoice, Astral Foundation – Daughters of Piplantri, and St. Jude India Childcare Centres – The Impossible Choice.