Zerodha’s Nikhil Kamath encourages you to take control back by not using devices on the last Sunday of every month. Find out more about this empowering initiative.
Nikhil Kamath, one of the founders of Zerodha, talked about how hard it is to focus in today’s busy world. He shared some crazy numbers about how much stuff happens in just one minute – like 416 lakh messages, 63 lakh Google searches, and 2,410 lakh emails sent. He thinks that all this advertising and social media is making it tough for us to pay attention. He believes that time is the most important thing we have, even more important than money or stuff.

He said, “Attention = time, time, the commodity that defines all other commodities. Crazy to think we control so little and others so much.”
Last Sunday A No Tech day?
Offering a solution to this, Nikhil Kamath suggested, “I’m as manipulated by all this as the next guy/girl. Let’s take some control back, last Sunday of every month no devices? Let’s experience the manipulation of our physical vicinity instead.”
How netizens reacted
Users reacted to the post with one writing, “Absolutely let’s reclaim our time and rediscover the magic of the present moment!”
Another remarked, “Absolutely, let’s break free from the digital leash and reconnect with our real-world environment. One Sunday a month device-free could be the reset we all need. Who’s in?”
Nikhil on Indian Weddings

Before, Nikhil Kamath talked about India’s wedding business and said that there might be a lot more weddings happening in the next few years. He had then said, “With this industry as fragmented as it is, I can’t think of 5 dominant brands in this space that occupy any kind of mindshare. With everyone focused on the IN-industry right now, whatever is the flavor of the season. Traditionally uncool industries might be where massive opportunities are hiding.”
“…..the people of Bengaluru are second to none:- Nikhil on Bengaluru
Zerodha co-founder Nikhil Kamath earlier said said that Bengaluru is his favourite city despite some challenges that people face in the country’s startup capital. Praising the people of Bengaluru, he said, “The big, big differentiator at the end of the day– scr** all the roads, the traffic… those things don’t matter — the people of Bengaluru are second to none (because of) the love they have for the city, how nice they are as people.”

He added that Hyderabad is famous for its Biryani, Mumbai for its “good-looking people”, Delhi for “people who have a lot of money and they know it”, and “Bengaluru is famous for nice people”.
Nikhil Kamath also said in the podcast that he finds the people in Bengaluru to be welcoming, “normal”, understated and subtle. For startups, he said, the city offers immense talent.
“If you have to build something, if you have to start a company, the access to talent at the cost you get in Bengaluru, I don’t think you get that anywhere in the world,” he said.
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He also said that he meets several business leaders in Bengaluru including Biocon executive chairperson Kiran Mazumdar-Shaw.
“We are constantly working on projects to… how do we make Bangalore cooler in actual and from a narrative standpoint,” he said.