Sitaare Zameen Par on YouTube; viewers say they are charged more

The movie’s rental price was decided on ₹100 on YouTube, but viewers were charged more.; Aamir Khan reacts.

Aamir Khan had made a unique marketing decision for his film Sitaare Zameen Par. He decided not to release it on any OTT platform but on YouTube on a rental basis. The price was decided on ₹100 for pay/click. However, viewers have been complaining that they are being charged an extra fee.

Viewers complain they are charged more on YouTube for Sitaare Zameen Par.

Aamir Khan’s team apologised for the higher rental price of his movie Sitaare Zameen Par on Apple devices, citing technical issues. The actor’s new film model aims to adapt to post-pandemic audience behaviour by making films more accessible and affordable. Several users flagged a pricing inconsistency when attempting to rent the film on Apple devices. While the promised rate was ₹100, users have been reporting being charged more.

Aamir Khan’s team’s official statement on the issue.

Aamir Khan Productions issued an official statement on X, “Our sincere apologies. We just became aware that the cost to rent our film Sitaare Zameen Par is reflecting as ₹179 on Apple devices. We are trying to resolve this issue as soon as possible. Thank you for your patience and understanding,”

Aamir Khan came up with the idea of this model, which is a strategic response to shifting audience behaviour in the post-pandemic era, where OTT has disrupted theatrical footfall. The actor clarified that this initiative is designed not only to make films more accessible across the country, especially in areas without easy access to cinemas, but also to bring people back to theatres by offering affordable alternatives.