Sunny Deol talks about fake box office collections

The actor spoke about box office collections, corporate booking trends and more.

Sunny Deol recently spoke out against fake box office collections and criticised the practice. He slammed Bollywood’s reliance on fake box office numbers and corporate bookings, emphasising the industry’s loss of authenticity. He reacted to production houses using fake box office collections and corporate bookings.

Sunny Deol reacts to fake box office numbers.

The Border actor said that it is sad that the industry takes refuge in creating hype with exaggerated box office numbers, and everyone follows suit. He said, “It is sad. People often don’t want to accept reality, instead creating their own version of it and wanting it to be that way. It should not be. We don’t have that kind of unity where we stick around and say this is wrong.” He expressed his dismay at the growing trend in the film industry involving corporate bookings and bulk buying of tickets to create an illusion of success.

Sunny Deol questioned the ethics.

Questioning the ethics, the actor said, “People who are enjoying the lies (of exaggerated box office numbers), I don’t understand what kind of people they are. I would like to advise the youngsters that this is not the way to make yourself a hit. That is why many youngsters and stories are not coming out.” He even highlighted a larger problem of erosion of authenticity in cinema. Sunny Deol also highlighted how success is no longer measured by the impact of a story or the strength of a performance but by manipulative figures.

Sunny Deol was last seen in Jaat. The film also starred Regina Cassandra, Randeep Hooda, Vineet Kumar Singh, Saiyami Kher, Ramya Krishnan, and Jagapathi Babu. Currently, he is filming Border 2, a sequel to the 1997 war drama “Border”.