Trending: Amul’s new hoarding ad takes a dig at the Coldplay concert ‘kiss cam’ scandal

The brand took a cheeky dig at the latest scandal involving Andy Byron and Kristin Cabot’s viral ‘kiss cam’ moment at a Coldplay concert.

Amul is one brand that has amused people for years with its witty advertisements. Recently, the brand shared the iconic Amul Girl as a concert-goer looking at Andy Byron and Kristin Cabot’s viral ‘kiss cam’ moment at a Coldplay concert.

Amul takes a cheeky dig at the kiss cam scandal.

Amul tweeted that Andy Byron and Kristin Cabot’s kiss cam saga received mixed reactions. Amidst the world discussing the topic on social media with varied memes and posts, Amul joined in the bandwagon and featured a tweet about the kiss cam scandal. While some found it too hilarious, many others were unhappy. The dairy company wrote on X, along with a creative, “Amul Topical: Couple caught on ‘kiss cam’ at Coldplay concert!” The visuals feature an animated version of the viral moment when high-profile executives of Astronomer were spotted cuddling during the concert. A line accompanying it read, “Hum Tum ek camera may band ho!” a line most likely inspired by the famous Hindi song ‘Hum Tum Ek Kamre May Band Ho’ from the 1973 film Bobby. In the creative, the Amul girl, portrayed as a concert-goer, looked at the viral moment on screen with surprise on her face. One more text insert on the visual reads, “Only scoops, no oops.”

Watch the viral post here:

https://x.com/Amul_Coop/status/1947228550316097875?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1947228550316097875%7Ctwgr%5E78cfa12b1d95448461a944e758033b249ec5216b%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.hindustantimes.com%2Ftrending%2Fhum-tum-ek-camera-mein-bandh-ho-amul-s-cheeky-dig-at-andy-byron-kristin-cabot-kiss-cam-scandal-101753148462104.html

Netizens react to the viral post.

One user wrote, “Amul girl ahead of her time – please wait for your adulthood, dear.” Another wrote, “Didn’t expect Amul to join this Coldplay couple meme bandwagon.” A third user reacted, “What’s this? Why this? Not expected from the Amul creative team.” A fourth one remarked, “Oh no, please don’t!”