Trending photo of the day: Men walk with a billboard of a food delivery app in Bengaluru

Netizens aren’t amazed at how men did the marketing campaign, walking with illuminating electronic billboards on Bengaluru streets.

The trending video of the day is already here, showing men on the streets of Bengaluru. As the marketing competition continues to grow, businesses devise different strategies to stand unique in the cluttered markets. In such an attempt, “human ads” took over Bengaluru streets, which triggered social media.

Viral photos show men in Bengaluru walking with billboards.

The trending photo of the day shows three men walking with illuminating electronic human billboards highlighting offers for a 10-minute food delivery application. Sharing the viral photo to X, one user wrote, “VC: how much funding do you need? Startup: 5 million $ VC: what’s your customer acquisition plan. Then: Human ads. VC: Take my money.”

See the viral photo here:

https://x.com/roshanonline/status/1865043918565380432?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1865043918565380432%7Ctwgr%5E517610da18e69c14294286e2cafd835ebf1a6f06%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Findianexpress.com%2Farticle%2Ftrending%2Ftrending-in-india%2Fmen-walking-with-billboard-of-food-delivery-app-in-bengaluru-netizens-not-amused-by-marketing-campaign-9714265%2F

The viral photo garners over thousands of views.

The viral photo showing men walking with illuminated electronic, human billboards in Bengaluru garners over 13,50,000 views, prompting various views about human billboards. One social media user wrote, “This ad is in too many places now, and it doesn’t feel good.” Another user wrote, “This one was good. And here we are, banging our heads on how to go for profitability. Difficult to fight with market forces.” One more commented, “Maybe it’s just me, but human ads make me so sad, they’re walking around with that heavy thing on their backs for god knows how long.”

In September, another billboard advertisement attracted attention in Bengaluru. It appeared to be a computer-generated imagery (CGI) video showing a 3D billboard advertisement featuring a man pouring a steaming beverage, confusing social media users. The viral video showed a man’s body popping out of the billboard and serving a glass of filter coffee.