Yuvraj Singh’s non-profit “YouWeCan Foundation” faces massive backlash for its breast cancer awareness ad

In Delhi Metro, breast cancer awareness ads by YouWeCan Foundation were published, but they were “tone deaf,” as called by the netizens.

Former cricketer Yuvraj Singh’s non-profit organization, YouWeCan Foundation, recently published a series of images as part of its breast cancer awareness ad in Delhi Metros. His foundation is hosting breast cancer awareness campaigns across 17 states. One such campaign was recently criticized by the public after the ad used the word “oranges” to refer to breasts.

Yuvraj Singh’s non-profit was criticized for using the word “oranges” to refer to breasts.

One of the creatives of the ad that was published in Delhi Metro read, “Check your oranges once a month,” in an attempt to spread the message that early detection of breast cancer can save a person’s life. The poster shows a young woman standing in a bus, holding two oranges, while other older women are seated. One of the elderly women is seen with a crate of oranges.

A user shared the ad on social media to criticize the YouWeCan Foundation.

A user shared a photo of the ad pasted inside a Delhi Metro coach and slammed Yuvraj Singh’s non-profit organization, YouWeCan Foundation, and Delhi Metro for the poor choice of imagery and words. The user wrote, “How will a country raise breast cancer awareness if we can’t even call breasts what they are. Saw this at Delhi Metro and like what the hell? Check your oranges? Who makes these campaigns, who approves them? Are we governed by such dumb people that they let this poster become public? Shameful and embarrassing.” The user also tagged Yuvraj Singh and urged him to take down the campaign while also slamming Delhi Metro officials, demanding to remove the ad. The user said, “This advertisement is one of the most tone-deaf advertisements I have ever seen. Will you put up any advertisement if someone pays you? Please remove this.”

YouWeCan Foundation’s other breast cancer awareness messages receive backlash.

Another breast cancer awareness message by YouWeCan Foundation was posted on Instagram that read, “How well do you know your oranges?” Another message read, “Have you checked your oranges lately?” Commenting on the same, a user wrote, “It’s hard to understand how we can genuinely raise awareness about something when we can’t even use the correct terminology. What kind of message are we sending? Who is approving these campaigns?”