Nykaa has a new brand ambassador in Sharvari

The giant beauty, wellness, and fashion portal named Sharvari as its new brand icon, following Janhvi Kapoor.

Janhvi Kapoor has served as the brand icon of Nykaa thus far. Now, the brand announced Sharvari as its new brand icon. The brand called Sharvari the voice of the modern beauty consumer.

Sharvari becomes the new brand ambassador for Nykaa.

Following Janhvi Kapoor’s long-standing association with Nykaa since 2018, Sharvari will continue it from here as the new brand icon. Anonymous fashion commentator Diet Sabya in an Instagram post shared, “Sharvari is officially the new face of Nykaa, called it, as always 😋 Ahead of the curve, darling. She’s got the face, the vibe, and that undeniable star quality. One of the best new girlies on the rise. The IIM/XLRI-brand-manager types better start adding her to their pitch and projection decks and keep her booked, busy, and glowinggg.”

The CEO of Nykaa Beauty on Sharvari as the new face of the brand.

Executive director and CEO of Nykaa, Anchit Nayar said, “Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer, someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaafamily as we continue to lead with purpose and connect more deeply with the youth of India.”

Sharing her excitement about the collaboration, Sharvari said, “I am delighted to come on board as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands from across the world under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”