Models walk the ramp to celebrate motherhood during World Breastfeeding Week

The inspiring fashion show challenged taboos and championed the right to breastfeed and pump breast milk publicly.

Recently, to celebrate World Breastfeeding Week, an inspiring fashion show was organised to honour mothers and motherhood, while challenging taboos. The fashion show was organised to champion the right to breastfeed and to pump breast milk publicly. It was aimed at normalising a natural part of a mother’s journey.

A unique fashion show to celebrate motherhood and normalise pumping breast milk.

For years, the ramp has showcased models flaunting their style and designer dresses with the perfect walk. But recently, during the World Breastfeeding Week, an inspiring fashion show was organised in Mumbai, which became the stage for something far bigger. The fashion show also saw the launch of the new Philips Avent hands-free breast pump. It also saw mothers from different walks of life coming together to walk with pride, comfort and freedom, all while pumping breast milk publicly and normalising it.

The fashion show showcased that motherhood belongs everywhere.

The event demonstrated that motherhood is present everywhere, from boardrooms to runways, and that with the proper support, mothers can easily carry both their dreams and their babies forward. The fashion show, curated by Masaba Gupta, went beyond being a celebration of a product. It emerged as a celebration of motherhood in all its unapologetic beauty. The reveal surprised everyone, and the clothes looked stunning. However, the objective statement was in the quiet confidence of mothers who were living their truth on stage.