Ananya Panday becomes the first Indian to be named Chanel’s brand ambassador

The label said that the actress characterizes a generation of evolving tastes.

Ananya Panday, who always slays her fashion game, be it in her movies or on the ramp for varied brands, this time bagged a huge opportunity, becoming the first Indian to be named Chanel’s brand ambassador. She is the first-ever Indian brand ambassador for the brand.

Ananya Panday became Chanel’s first-ever Indian brand ambassador.

Ananya Panday is the first-ever Indian to collaborate with the international luxury brand. On April 16, the French luxury brand announced the Bollywood actress as its first-ever brand ambassador for India. Expressing excitement, Chanel, in a statement to BoF, said the actor ‘characterizes a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities.’ They added, “Her values resonate with Chanel, making her the perfect choice to represent the house.” On the other hand, Ananya stated that the brand embodies “the essence of personal liberation, empowering one to boldly embrace their individuality with timeless elegance.”

Ananya Panday’s collaborations with other brands.

Apart from recently becoming the first Indian brand ambassador for Chanel, Ananya is also associated with other top international brands. She is the face of Swarovski and was also a part of Jimmy Choo’s India campaigns. She is also the brand ambassador of labels like Timex, Lakmé, and Beats.