BenQ Bets Big on Local Manufacturing in India.

The company aims to produce half of its India portfolio domestically within three years.

BenQ is sharpening its focus on India’s fast‑evolving electronics market with a dual strategy: introducing advanced collaboration tools and expanding local manufacturing. The company recently unveiled two flagship products, the InstaShow VS25 and the RP05 interactive paneldesigned to simplify modern workflows and enhance meeting experiences. Alongside these launches, Rajeev Singh, Managing Director of BenQ India and South Asia, outlined the company’s roadmap to manufacture nearly half of its India‑bound devices locally within the next two to three years.

The InstaShow VS25 is a wireless conferencing solution that eliminates compatibility headaches by allowing any laptop to connect instantly via a plug‑and‑play transmitter. It supports 4K video at 60fps, CVSS 4.0 encryption, and up to four presenters on a single screen. Complementing it is the RP05 interactive display, available in multiple sizes and powered by Android 15, with robust hardware including 16GB of RAM, 256GB of storage, and a 10 TOPS NPU for edge AI. Beyond its smart features, the RP05 integrates air‑quality monitoring and a built‑in ionizer, reflecting BenQ’s push toward holistic workplace technology.

Singh emphasized that these devices were designed to address real pain points in hybrid work environments. “Meeting rooms today host a mix of devices and participants, and seamless connectivity is critical. Our solutions ensure that whichever device enters the room, it can integrate effortlessly,” he explained.

Beyond product innovation, Singh highlighted shifting consumer behavior in India. Traditionally a price‑sensitive market, India is now witnessing a tilt toward value‑driven and premium purchases. Consumers increasingly prioritize utility and meaningful features over status, signaling a maturing demand landscape. “People are moving away from buying just to show off. They want technology that genuinely adds value,” Singh noted.

On manufacturing, Singh acknowledged India’s supportive policy environment, with both central and state governments tailoring incentives to attract investment. However, he pointed out a gap in the skilled workforce for large‑scale production. While India excels in software and digital skills, building a robust manufacturing workforce remains a challenge. Despite this, BenQ is confident in scaling its local footprint. Currently, one‑third of its Indian revenue comes from Make in India initiatives, and the company plans to raise this to 50% within three years.

By aligning product innovation with local production, BenQ is positioning itself to meet India’s growing appetite for premium, value‑centric technology while contributing to the country’s manufacturing ambitions. This strategy not only strengthens its competitive edge but also underscores India’s rising role in the global electronics supply chain.