Virat Kohli removes all promotional posts from his Instagram feed

The iconic cricketer removed all advertisements from his Instagram timeline and moved them under the reels section.

Fans of Virat Kohli noticed that suddenly, the cricket star removed all advertisements from his Instagram feed and moved them under the reels section. The move most likely is to give more eyeballs to his ventures as the “posts” feed acts as the homepage of an Instagram account.

Virat Kohli removes all promotional posts from his Instagram feed.

The former India and Royal Challengers Bengaluru (RCB) captain Virat Kohli on Wednesday, April 9, removed all promotional posts, paid partnerships and advertisements from his Instagram grid and placed them under the reels section. Now, his feed shows visuals of his gym sessions, moments with family and friends, training snapshots and posts related to his venture. Though there has been no official word from the cricketer or his team behind the decision to segregate advertisements on his Instagram handle, this will most likely give more eyeballs to his ventures. Virat Kohli’s Instagram handle is the most followed account among all sportspersons in India.

Fans react to his decision to remove all promotional posts.

Fans thronged the comment section of Kohli’s latest Instagram post. One wrote, “Ads moved to reels section, the feed look soo good.” Another asked, “King Kohli removed all the advertisements in his account?”

Virat Kohli has scored 164 runs in 4 matches in IPL 2025 so far at an impressive strike rate of 143.86.